The Power of Pairing on ListReports®
It’s no secret that the idea of “pairing” is an important aspect of our platform. If you’re unclear on what the concept of pairing is, let us quickly explain.
When an agent pairs with a loan officer, their marketing kit materials become co-branded with that loan officer’s contact details. That’s why agents can only pair with one loan officer at a time — though they are welcome to change their paired loan officer whenever they like.
The exciting part is that by co-branding their marketing materials, agents automatically unlock access to additional features, such as custom text-to-lead codes that ensure 100% accurate lead capture, single property websites that are perfect for sharing on social media, and more!
Once a loan officer accepts an agent’s invitation, the agent can select a unique custom code (meaning no one else can use the same code), and it will automatically appear on the materials in any future marketing kits they request. Cool, right?
But that’s not even the best part! Through our Shop, agents can order one of our reusable sign riders — that’s right, we mean reusable. Because each custom short code is tied to the agent, not any one of their listings, the same code can be used for all of the agent’s listings.
You might be thinking, but how does that work? How do you know which property each lead is interested in? Good question! We use our proprietary geolocation technology to locate each lead’s location when they text an agent’s short code, then send them the single property website for the agent’s listing that is nearest to the lead.
Share your single property website on Facebook, LinkedIn, Instagram, everywhere, and include your text-to-lead code in the caption!
Example caption: Check out this stunning 4 bed, 3 bath house with a renovated kitchen at 123 Maple St, Orange, CA. Want to learn more? Just text DOORB3LL to (777) 777–7777 #houseexpert
If someone texts the code from a location that isn’t near any of the agent’s listings, we send them a link to all of the available listings that belong to that agent, allowing the lead to choose the one they are interested in.
The best part? When a lead texts the code, their phone number is automatically uploaded to the My Leads section of the agent and loan officer’s ListReports® accounts, capturing a cell phone number to reach out to for follow-up.
Now that you know why pairing is important, it’s time to get out there and start maximizing all that ListReports® has to offer!
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Until then, happy ListReporting!
Originally published at https://help.listreports.com.
