Convert followers to prospects: the five-day starter plan
The most effective way to drive sales to a product or service is through trusted recommendations. To convert followers into prospects, it’s helpful to build a social media presence that highlights your personality and interests while providing helpful industry-related content that sets you apart from other agents they may know. In time, your followers will see you as an expert and you’ll be their first consideration when they’re ready to buy or sell.
People likely know two to three agents peripherally, and the deciding factor when selecting one is often: who do I trust? Who do I hear from the most? When your followers find the content that you share useful, they are more likely to choose you as their agent.
To help you get into the habit of posting, we’ve come up with a five-day content plan. You can repeat this each week, or shake it up with some of your own ideas. The good news? All of this suggested content is already delivered to you for free through your Daily ListReport email. Make sure you’re subscribed here! Not a ListReports® member? No problem — agents can sign up for a free account here.
MONDAY — The Daily Shareable
Post the Shareable of the day, featured prominently in your daily email. Simply click on the image, copy the caption, and share to Instagram or Facebook. Don’t like today’s Shareable? Visit the Shareables Library to see all of our previous ones — we’ve got hundreds of options!
TUESDAY — The Notable
Each day, you’ll receive three real estate-focused news articles to share with your sphere of influence. Choose the one that speaks to you, copy the pre-written caption, and share! We highly recommend sharing to Facebook, as Notables are not compatible with Instagram because they don’t support links in-feed.
WEDNESDAY — The Local Housing Market Data Shareable
Wednesday is a great day for a quick market snapshot! Paired agents can access Local Housing Market Data Shareables from the Daily ListReport email. Simply click on the market data section and it’ll open your ListReports account, where you may select the city or zip code you’d like to share stats for. Feel free to download images for different cities or zip codes in your area and share multiple slides on Instagram so your followers can scroll through them!
Don’t see the Local Housing Market Data Shareable? Unlock automatic access by pairing with a loan officer here.
THURSDAY — The My Listing Shareable
Whether you’re sitting at an open house this weekend, want to post about your new listing, or brag about a recent closing, My Listing Shareables help you do it with flair. We have four templates to choose from: Just Listed, Open House, Under Contract and Recently Sold. You can access these from the Shareables tab.
No specific listing to share? No problem! Share a Make your Own Shareable. Simply visit the Shareables tab, scroll down, and click Make your Own.
FRIDAY — The Shareables Library
End the week on a high note! Take this opportunity to explore the Shareables Library inside of your ListReports account. You’ll find a catalog of all of the Shareables we’ve made to date — categorized by theme and topic — meaning you can find whatever your heart desires!
That’s it! If you want to learn how to leverage Instagram’s Reels feature to grow your following, visit this blog post to see more.
Don’t forget to check out the hashtag #listreports on Instagram or Facebook to see agents using Shareables every day, or read our blog post with real examples for posting inspiration.
Want even more content ideas and shareable posts? Follow us on Instagram. You’ve got this! If you have questions, don’t hesitate to reach out to us at support@listreports.com — we’re here to help!
